Specially Selected Scotch Beef has to meet strict Quality Assurance standards. Only then can it be awarded the highly coveted brand name which guarantees the beef is from young steers and heifers... and all from herds specializing in quality beef production Farm Assurance Additional Farm Assurance specifications ensure that Scotch Beef is produced to the strictest of farming standards. Independent inspectors check that member farms adhere to codes of practice governing animal health, welfare and feeding. Farm Assured Scotch Beef is safe and wholesome and can be traced right back to its farm of origin. Quality Assurance The meat plants that process Specially Selected Scotch Beef are members of the Guild of Scotch Quality Meat Suppliers. The Guild operates an acclaimed Quality Assurance Scheme covering all aspects of meat processing... carcass classification, hygiene, maturation, chilling and transport. Standards are rigorously enforced and members' premises are subject to regular independent inspection. The Guild's assurance scheme means you can be sure of the quality and tenderness of Specially Selected Scotch Beef. Consumer Confidence As an Associate Member of the Guild of Scotch Quality Meat Suppliers, we sell only Specially Selected Scotch Beef. You can be confident that when you purchase Specially Selected Scotch Beef you are about to sample one of the world's finest meats... the unbroken chain of quality through the partnership and skills of Scottish farmers, assured meat plants and discerning butchers sees to that.